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How it works

From a rough idea to a validated Market Model.

Five steps. Evidence at every one. You approve the model before it's analyzed — and keep it live afterward.

01
Describe the opportunity
Paste a website, startup summary, pitch deck, or business plan. Venture reads it the way an analyst would — no forms, no manual tagging.
02
Build the Market Model
It identifies your markets, industries, software categories, ICPs, buyer personas, competitors, differentiators, and the assumptions your business depends on.
03
Review and approve
Human-in-the-loop: approve, edit, reject, or question each piece of the AI's understanding before any analysis runs. You stay in control of the model.
04
Analyze the opportunity
Get market-opportunity estimates, competitor intelligence, your biggest assumptions, strategic risks, and a clear proceed / pivot / pause recommendation.
05
Keep it updated
Upgrade to Live Market Intelligence and your Market Model tracks competitor moves, funding, hiring, product launches, pricing, and technology shifts.
The Market Model

A living model of the opportunity — not a static report.

Every element carries the evidence behind it and a confidence score, so you can see not just what Venture concluded, but why — and how sure it is.

Markets
Industries
Software categories
Themes
ICPs
Buyer personas
Business model
Competitors
Differentiators
Market opportunity
Evidence
Confidence
Market opportunity

Understand the size — and quality — of the opportunity.

Venture estimates market opportunity while clearly exposing its assumptions and confidence. TAM is never treated as a magic number — every estimate is paired with a methodology you can inspect.

Assumptions + methodology + confidence, always
MARKET OPPORTUNITY
TAM
$4.2B
SAM
$680M
SOM
$34M
5-year growth18% CAGR
Competitive densityModerate
Market maturityEarly growth
Avg. deal size$1.4k / yr
Sales cycle14–28 days
Market attractiveness72 / 100
Illustrative — every figure links to its assumptions and confidence in the report.
Live Market Intelligence

Markets change. Your Market Model should too.

Your decision shouldn't freeze the day you hit Generate. Every week, Live Market Intelligence tells you what changed — a competitor launched, pricing shifted, funding landed, your confidence moved — and whether your recommendation changed with it. $14.99/month, cancel anytime.

Weekly updatesCompetitor monitoringFunding alertsHiring alertsLaunch trackingPricing changesTechnology shiftsConfidence history
WEEKLY UPDATEMON 09:00
Startup Confidence7882
REASON
Funding momentum increased in-category and competitor hiring slowed.
RECOMMENDED ACTION
Revisit your enterprise ICP and pricing assumptions.
Browser extension
COMING SOON

Competitive intelligence wherever you browse.

On a competitor's site
Threat score
Market overlap
Observed features
Recent launches
Funding & hiring
Differentiation opportunities
On your own site
Messaging clarity
Market alignment
Positioning gaps
Competitive differentiation
Suggested improvements
VALIDATE → BUILD → SELL

Validate before you build.

Turn a website, summary, or pitch deck into an evidence-backed Market Model in minutes — for $49.

Build My Market Model See Example Report